Emotional Response

Geers (or ‘engineers,’ to the uninitiated) have a thing for numbers, and thus like to make full use of them to solve any problem that comes their way. For example, to size a pipe, you take the flow rate (a number), work a little bit of calculus (or black magic…), and you get out the pipe diameter (another number). ‘Geers like their numbers enough they’ve even figured out how to assign numbers to things that usually don’t get numbers, like public support, personal preferences, safety ratings, the simplicity of the solution, etc.

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